BODYDREAM: Redefining Fashion with Simplicity and Inclusivity

    Posted by AdminMy Store posted on April 22, 2025
    BODYDREAM: Redefining Fashion with Simplicity and Inclusivity

    BODYDREAM: Redefining Fashion with Simplicity and Inclusivity

    BODYDREAM, founded in 2015 by its principal, Lu Chenhui, is a fashion brand that stands out for its unique design philosophy and inclusive approach1.

    The Birth of BODYDREAM1

    Initially, BODYDREAM aimed to solve the problem of clothing fit and comfort for the body - building and fitness community. However, in 2017, the brand shifted its style to the more popular sport - leisure style, hoping to connect with young people who love trend culture and become a disseminator of trend culture.

    Design Philosophy: Minimalist Pragmatism3

    BODYDREAM adheres to the core design concept of minimalism, gender - neutrality, and pragmatism. It weakens the boundaries of place, gender, and age, and focuses on core design elements such as advanced silhouettes, structures, and shoulder borrowing. The brand aims to meet the dressing needs of various scenarios, allowing everyone to find their own style in BODYDREAM.

    Product Features

    • Diverse Sizes1: BODYDREAM's sizes range across 7 sizes, covering body types from 90 jin to 300 jin, ensuring that people of different body shapes can find suitable clothing.
    • High - Quality Materials: The brand pays great attention to the selection of fabrics, using high - quality materials to ensure a comfortable wearing experience. For example, the 230 - gram woven texture fabric used in the autumn - winter 2023 collection has a good hand - feel, and the clear and natural water - wave texture adds a unique style to the clothing.
    • Exquisite Craftsmanship: Every piece of clothing from BODYDREAM undergoes fine craftsmanship. The lock - stitch design has a smooth stitch line, and the heart - shaped B - logo embroidery makes the clothing unique.

    Series Division1

    All products of BODYDREAM are divided into 5 series. The Basic Series provides basic clothing items that are simple and practical; the Imprint Series leaves unique marks on clothing through special designs; the Sports Series focuses on the functionality of sportswear; the B + Series is the high - end product line of BODYDREAM, which is distinguished from other series in terms of high - quality fabrics, upgraded craftsmanship, and innovative patterns; the Special Project Series includes IP co - branded models and specific models of goods, which enhance the brand's influence among young people through cooperation with well - known IPs.

    Meeting the Needs of Different Scenarios1

    With the rise of the "mountain - style dressing" trend, BODYDREAM, which was originally positioned as a sports brand, has decided to return to this style and develop corresponding products according to more specific sports scenarios. For example, for the outdoor mountain - climbing scenario, the clothing material needs to be wind - proof and rain - proof; for jogging, the fabric needs to have better sweat - wicking and breathability; for the basketball scenario, vests and shorts are mainly launched, incorporating trend elements with reference to the American style.


    In conclusion, BODYDREAM is constantly moving forward on the path of redefining fashion. With its unique design concept, excellent product quality, and inclusive brand attitude, it is committed to bringing a better fashion experience to every customer and helping them show their unique charm in different scenarios.
    Back to News