Brand Philosophy
BODYDREAM is a casual men's sportswear and fashion line established in 2013 by the esteemed bodybuilder, LU CHENHUI. The brand aspires to become the go-to fashion choice for consumers worldwide as well as the supplier of aesthetically-pleasing and comfortable attires that are designed to deliver contentment and delight. The guiding force behind BODYDREAM is to impart the essence of persistent pursuit and eventual realization of one's dreams to the broader audience, thereby motivating them to push proactively toward their aspirations.
Style/Product Lines
BODYDREAM's collection is curated into three principal lines, encompassing casual lifestyle, chic commuting, and light sportswear. These lines are marked by their minimalistic yet classy aesthetic.
Target Audience
BODYDREAM transcends the conventional boundaries set for venues, genders, and age groups, offering versatile apparel solutions that cater to a varying customer base. The brand's inclusive sizing system ensures a comfortable fit for individuals ranging from 45 to 150 kilograms.